NYC merchant cohort · Fall 2026

Turn good taste into new regulars.

Ping introduces Gen Z to the places that genuinely fit their lives—then gives them a reason to walk through the door.

Morning coffee person
Walks through Nolita
Always tries the house specialty
Ping
For your Wednesday morning
A place that feels like you
You’d love the cortado here on your walk to work tomorrow.

We help a new generation find their places.

Ping is a venture-backed NYC startup launching this fall with our first cohort of merchants across food, beauty, fashion, and lifestyle.

Our users are mostly college students and new grads who are still forming their routines in the city. Ping learns from the real-world activities they choose to share—not surveys or search history—so every recommendation starts with genuine taste.

High-intent discovery, without shouting.

Our agent understands a user’s taste, their week, and their neighborhood. When your business fits, Ping puts it in front of them at the moment it makes sense. They arrive because the recommendation said, in effect, “this is you”—which makes a return visit far more likely.

Your business, placed naturally into someone’s week.

You get discovery from people who have actively shared their taste with us—not an audience loosely targeted by an ad platform.

01

We find the fit

Ping recognizes when a user’s preferences, plans, and neighborhood overlap with what you do.

02

You enter their week

Sometimes as a thoughtful first-visit nudge. Sometimes through Collection Days—IRL moments every few weeks when a curated set of items lands with users.

03

The relationship starts

Because the introduction began with genuine fit, that new customer is more likely to come back. It feels like a recommendation from a friend with taste.

Start in whatever way makes sense.

We’re intentionally flexible with our first merchant cohort. We can shape the collaboration around what is easiest and most useful for your business.

01

The Drop

Ping pre-buys 100+ units of a signature item at a bulk rate, paid upfront. We feature it as a limited in-app drop, and users redeem over a defined window.

Guaranteed day-one revenue. Zero downside if the drop underperforms.

02

Pay per redemption

The same simple flow with no minimums or upfront commitment. We feature your offer in-app, and you get paid as users redeem.

The lowest-lift way to test the Ping community.

03

Promo pass-through

We surface promotions you already run—happy hours, student specials, or seasonal offers—to the matched Ping users most likely to care.

No new commercial terms required.

Let’s make your place someone’s new favorite.

Set up a short intro call with our partnerships team.

partnerships@pingai.us